What instructions were given to Merck's salespeople for discussing Vioxx with doctors?

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about The Vioxx Coverup and other Vioxx topics.

What instructions were given to Merck's salespeople for discussing Vioxx with doctors?

What instructions were given to Merck's salespeople for discussing Vioxx with doctors?

According to a May 6, 2005 report in the Los Angeles Times, a Merck company bulletin from 2001 ordered the sales force to steer clear of discussing a scientific meeting convened by the Food and Drug Administration to evaluate Vioxx safety. "DO NOT INITIATE DISCUSSIONS," it said in a prominent warning. In other internal missives, concerns about heart risks were termed "obstacles." A sales campaign to overcome the safety concerns was called "Project Offense." Another was dubbed "Project XXceleration"--a play on the spelling of the drug.

   

Comments

Nobody has commented on this tip yet. Be the first.



Name:


URL: (optional)


Comment:


Not finding the advice and tips you need on this Vioxx Tip Site? Request a Tip Now!


Guru Spotlight
Sheri Ann Richerson