What was the role of Merck “detailers” in selling Vioxx?

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What was the role of Merck “detailers” in selling Vioxx?

What was the role of Merck “detailers” in selling Vioxx?

Pharmaceutical representatives who communicate inforamtion on drugs to physicians are known in the business as "detailers". Merck and other drug companies say their detailers act as neutral educators to guide physicians in prescribing drugs, but the more than 20,000 pages of documents released released by the House Committee on Government Reform showed that Merck's representatives were coached to be aggressive salesmen.

   

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