What are we now learning about how drugs like Vioxx are marketed?

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What are we now learning about how drugs like Vioxx are marketed?

What are we now learning about how drugs like Vioxx are marketed?

The recent examination into the marketing of Vioxx by pharmaceutical giant Merck has provided a rare glimpse into how drugs are presented to physicians. Papers released by a congressional House committee show that marketing instructions were as detailed as how long to shake a physician's hand -- three seconds -- and how to eat bread when dining with doctors -- "one small bitesize piece at a time." One memo, on Feb. 9, 2001, told sales reps, "Do not initiate discussions" on a study that raised heart concerns. Another document describes "obstacle handling" to overcome physician concerns.

   

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