Who you, a Guru? After you read these 50 Vioxx tips, you'll be one. But we're looking to recruit a Guru to blog, write a 101 tip Vioxx book, and become a leader of this community.
Hot topics for both consumers and webmarketers on WebmasterRadio.FM
Every Wednesday, 4PM Eastern.
July 6, 2007, Newsletter Issue #35: What was the role of Merck “detailers” in selling Vioxx?
1
Tip of the Week
Pharmaceutical representatives who communicate inforamtion on drugs to physicians are known in the business as "detailers". Merck and other drug companies say their detailers act as neutral educators to guide physicians in prescribing drugs, but the more than 20,000 pages of documents released released by the House Committee on Government Reform showed that Merck's representatives were coached to be aggressive salesmen.
2
About LifeTips
Now one of the top on-line publishers in the world, LifeTips offers
tips to millions of monthly visitors. Our mission mission is to make
your life smarter, better, faster and wiser. Expert writers earn dough
for what they know. And exclusive sponsors in each niche topic help us
make-it-all happen.
LifeTips is part of ideaLaunch, the hub for a group of websites offering
solutions that help clients improve mind share, market share and profit online.
